Phoenix Publishing & Media Group was established in September 2001. The group is engaged in publishing, printing and distributing of books, periodicals, newspapers, electronic and audiovisual products as well as printing material supplying and copyright trade. As a result of multiple marketing and multiple investment, it is now one of the most influential large-scale Chinese publishing and mediagroups. With a registered capital of 0.72 billion yuan,it achieved a sales value of 8.404 billion yuan in 2006, and its economic scale stepped into a new stage. It won 21 prizes issued by the state in 2004 and 2005 and 7 in 2006. It won about 90 national prizes all through the years.

　　Affiliated to the group are 8 publishing houses, 1 audiovisual publishing house, 1 printing house and 1 publishing and printing materials corporation. Besides 23 journals and newspapers, the books and audiovisual publications by this group exceed 6000 titles annually.The group's biggest child company,　Jiangsu Xinhua Distribution Group and 82 of its affiliated Xinhua Bookstores on various levels have a sales network of morethan 1000 agencies with annual sales revenue of over 8 billion yuan. Besides, Phoenix Palace Hotel (a four-star hotel) , Jiangsu Phoenix Properties Co.,Ltd, Phoenix Education Development Co., Ltd., Phoenix Art Co., Ltd. and Xinguanglian Science and Technology Co., Ltd. (a holding company) also belong to Phoenix Publishing & Media Group. For years, the group has published more than 2000 titles through copyright trade with publishers in more than 20 countries in the world. Its annual import and export trade volume is more than 55 million U.S. dollars.